What is Included in a Job Advert?

Job adverts are an important part of the recruitment process. As the first thing a potential candidate is likely to interact with, it must contain all the essential information, as well as some flavour that can give job seekers a sense of company culture and other enticing things about the workplace. Here’s our quick guide for how to write a job advert in 2024:

What is a job advert?

A job advert is information about a job posted in various locations. Usually on job boards, social media like LinkedIn and Facebook, as well as in print in newspapers and sector-specific publications.

What is the purpose of a job advert?

The purpose of a job advert is to contain all the relevant information about a role and to present in a way that will be attractive to the best candidates. Recruiters will try to place adverts in places so that they will be seen by the best possible candidates for a given role.

What is included in a job advert?

The key information to include in a job advert includes:  

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Job title  

Particularly in certain industries, there are standardised job titles which reflect seniority. Candidates may only be looking at job openings which represent a step up in their career, or may want to move onto a different pathway. As a result, it’s important to have a job title that accurately reflects the role, its responsibilities and its seniority.

Salary range

People go to work to get paid, so it’s important to have a salary range clearly advertised in the job advert. The best candidates will often avoid job adverts without salary ranges, citing the lack of clarity.  

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Job description

An example of a job advert should always feature a robust job description. Candidates need to have a good idea of what the job expects of them, and if they can fulfil that role to the best of their ability. Job descriptions don’t have to be dry outlines of responsibilities though, it’s also a space to let candidates know a bit more about your business, including the company culture, the vision and values, as well as benefits and other details.

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Recruiting process

Candidates will always appreciate a thorough outline of the recruiting process. Modern processes often comprise of multiple stages, with interviews, tasks and other requirements at each stage. These can represent a large time investment for a potential candidate, who may be juggling their current job, childcare and any number of other responsibilities. It’s important to respect that their time is valuable too and to be transparent about the recruitment process from the off.

ACS Staffing Solutions can help create attractive job adverts for your roles, as part of our wider recruitment services. Contact us to learn more.